Competitor Analysis

See exactly why they outrank you.

Uncover the keywords your competitors rank for that you don't, watch what they're doing on the SERP, and find the gaps you can close to pass them — all in one view.

Spy on your competitors free See pricing

7 days free · No credit card · Track up to 30 competitors

Keyword gap

You vs. competitor.com Gap analysis

KeywordYou / ThemStatus

commercial roofing quotes— / #4Gap

flat roof repair cost#14 / #3Opportunity

emergency roof repair#2 / #6Winning

metal roof installation— / #8Gap

roof inspection near me#9 / #5Opportunity

18 keyword gaps foundUpdated daily

Know your rivals

Everything they're doing, in one view.

Stop guessing why a competitor ranks ahead of you. See their keywords, their backlinks, and the gaps you can exploit.

Keyword gap analysis

Find the keywords your competitors rank for that you don't — the exact terms to target next to start closing the distance.

Backlink comparison

Analyze any competitor's backlink profile, spot the authoritative sites linking to them, and find link opportunities you can win too.

Rank tracking, side by side

Track your positions against competitors on the same keywords, daily — so you see the moment you overtake them, or they overtake you.

Content insights

See the content formats and topics driving your competitors' rankings, so you can create pages that outrank theirs.

Benchmark & goals

Measure your performance against real competitors and set realistic, measurable goals instead of chasing #1 blindly.

Automatic monitoring

Competitors don't stand still. SEO App watches theirs on autopilot and alerts you when they move — no manual checking.

Why it matters

Competitor research isn't optional.

Understanding what's working for the sites ahead of you is the fastest way to catch and pass them.

Find the gaps in your strategyCompare your SEO to theirs and uncover the keywords, content, and technical gaps to fill.

Set realistic goalsBenchmark against real competitors and track measurable progress instead of guessing.

Stay ahead of trendsMonitor competitors to catch shifts in tactics and algorithm impact as they happen.

Understand your audienceTheir keyword and content choices reveal what your shared audience actually wants.

Find visibility opportunitiesSpot long-tail keywords and backlink openings your competitors already proved work.

Move faster than they doSpeed is everything — the faster you adapt, the sooner you pass them on the SERP.

Four steps

Identify. Compare. Close the gap.

Add your competitors

Name the sites targeting your audience and keywords — up to 30, depending on your plan.

See the gaps

SEO App surfaces the keywords they rank for that you don't, plus where you're close enough to overtake.

Target the openings

Build or improve content for the highest-value gaps and chase the backlink opportunities they've already proven.

Track & pass them

Watch your positions climb against theirs, daily, and get alerted the moment you take the lead.

Good to know

Competitor analysis questions

How many competitors can I track?

Depends on your plan — from 1 competitor on the entry tiers up to 30 on the top plans. Each one is tracked against your keywords daily. See the pricing page for the breakdown.

Can I see the keywords they rank for that I don't?

Yes — that's the core of the tool. The keyword gap analysis surfaces exactly the terms your competitors rank for that you're missing, so you know precisely what to target next.

Does it analyze competitor backlinks?

Yes. You can analyze any competitor's backlink profile, identify the authoritative sites linking to them, and find high-quality link opportunities you can pursue for your own site.

Do I have to check competitors manually?

No. SEO App monitors competitors automatically and alerts you when they move — combined with automation, competitor tracking runs without you lifting a finger.

How is this different from SEMrush or Ahrefs?

You get the same competitor gap analysis, backlink comparison, and rank tracking — tied into daily tracking, audits, and reporting in one login, at roughly half the cost. No separate subscription, no 400 features you'll never touch.