See exactly why they outrank you.
Uncover the keywords your competitors rank for that you don't, watch what they are doing on the SERP, and find the gaps you can close to pass them, all in one view.
Everything they're doing, in one view.
Stop guessing why a competitor ranks ahead of you. See their keywords, their share of voice, their SERP features and the gaps you can exploit, updated with every daily check.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
See it on a real account.
Everything in one place.
Keyword gap analysis
Find the keywords competitors rank for that you don't, with volume and difficulty, and add them to tracking in one click.
Share of voice
One number for visibility across every tracked keyword, for you and each competitor, with a trend and the keywords behind it.
Rank tracking, side by side
Track your positions against competitors on the same keywords, daily, so you see the moment you overtake them or they overtake you.
SERP feature ownership
See which competitor owns the featured snippet, the People Also Ask box or the local pack for your keywords.
Benchmarks and goals
Measure against real competitors and set measurable targets instead of chasing #1 blindly.
Automatic monitoring
Competitors do not stand still. SEO App watches them on every check and alerts you when they move.
Built for the people doing the work.
Agencies
A competitor story for every client call, with the keyword plan that follows from it.
Content teams
Topics competitors already rank for are topics with proven demand.
SEO specialists
Know which competitor gains when you lose, and on which keywords.
Everywhere it counts.
The usual way, and the SEO App way.
| Task | The usual way | With SEO App |
|---|---|---|
| Finding competitors' keywords | A research tool and a spreadsheet | Gap analysis with volume, difficulty and their position |
| Measuring visibility | A table of positions | Share of voice per domain with a trend |
| Watching them | Now and then | On every daily check, with alerts |
| Reporting it | Hard to explain | A competitor tile in the client portal and the progress email |
Three steps.
Add your competitors
Name the sites targeting your audience and keywords, up to 30 depending on your plan.
See the gaps
SEO App surfaces the keywords they rank for that you don't, plus where you are close enough to overtake.
Target and track
Build or improve content for the highest-value gaps, then watch your positions climb against theirs daily.
Why it matters.
Start from who is winning
A competitor on page 1 for a keyword is proof there is demand and that the result is winnable in your market. The gap analysis lists those keywords with volume and difficulty so the next content plan starts from evidence.
Share of voice tells the whole story
Average position hides a 1 and a 95 behind a 48. Share of voice weights every keyword by position and volume and adds it up for you and each competitor, so one number says who owns the market and whether it moved.
Features, not just positions
A competitor can sit below you organically and still take the click with a featured snippet or the local pack. Feature ownership shows who holds each feature for each keyword, which is often the fastest win available.