Top of the map in every town they serve.

A family party rental business competing against national chains needed to show up in each Pennsylvania and New Jersey town it delivers to. SEO Locale tracked every keyword from every town in SEO App and built the campaign around what the daily data showed.

Grand Affair Party Rentals · grandaffairrental.com Event and tent rentals Bucks County, Pennsylvania Agency: SEO Locale Tracked since September 2023

57.5%of keywords on page 169 of 120 tracked keywords

3.9average positionacross all tracked keywords

52local pack top-3 spotsof 120 keywords

38AI Overview citationsof 120 keywords

The challenge

Google localises results by where the searcher stands, so "tent rental" has a different winner in Yardley than in Levittown or Southampton. The client served fourteen towns across two states and ranked well in only a few of them. Reporting from a single location hid the gaps, and a monthly PDF could not show which towns were improving.

In their words

“The keyword report and the heat map do the explaining for us. The client opens the portal, sees green around every town, and the renewal conversation is already over.”

SEO Locale account team

The approach

What SEO Locale did with SEO App.

Track every town, every day

Each service keyword was added to SEO App once with every town it applies to, on desktop and mobile. The local pack and the organic position were recorded separately for each, from the first day.

Read the heat map, not the spreadsheet

The local rank heat map plotted every tracked location on a real map, coloured by position. Towns that were cold became the next landing pages and Google Business Profile work; towns that were green got left alone.

Let the client watch it happen

The client signed in to a branded portal with their account manager, keyword tiles, best rankings and biggest climbers, and received the progress email on schedule. No reporting day, no screenshots.

From the account

The actual reports.

Grand Affair Party Rentals: Local rank heat map — **Local rank heat map**Every keyword's tracked location on a real map, coloured by Maps and organic position, with your office pinned.

Grand Affair Party Rentals: Keyword tracking report — **Keyword tracking report**Keywords tracked, on page 1, average position, AI Overview and local pack counts, rank distribution by month and the Google Maps summary.

Grand Affair Party Rentals: Client portal dashboard — **Client portal dashboard**The client's account manager up top, keyword tiles with change since the last check, rank distribution, best rankings and biggest climbers.

Grand Affair Party Rentals: Keyword history — **Keyword history**Position over time with the top 3 and page 1 bands, best ever, since first check, and the SERP features present on the latest check.

The results

What the daily data shows.

28 of 40portfolio keywords in the top 3

38 of 40on page 1 in the client portal

12 of 12mapped keywords with a Maps rank in the local 3-pack

1.2average Maps rank across the service area

#1for "outdoor party rental furlong pa" since September 2023

+8positions for "outdoor party rental yardley pa", now #1

Position 1 held for "outdoor party rental furlong pa" on every daily check since the first one.
"Outdoor party rental yardley pa" climbed eight places to #1 and "tent rental levittown" climbed six in a single period.
Fifty-two keywords in the Google local 3-pack, with the heat map showing a solid green core from Newtown to Levittown.
Thirty-eight keywords cited in Google AI Overviews, tracked next to the organic rank in the same table.

The tools behind it

Do the same for your clients

Figures are taken from the client's SEO App reports on the dates shown in the screenshots and are published with the agency's permission. Results vary by market and campaign.