Find the keywords your competitors rank for and you don't.
Put two domains side by side and see every keyword they share, who leads on each, and the keywords a competitor owns outright. Then add them to your tracking with one click.
Stop guessing what to write next.
A gap analysis shows exactly where a competitor beats you and by how much, with the search volume and difficulty of each keyword, so your content plan starts with the highest-value gaps.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
See it on a real account.
Everything in one place.
Shared keyword table
Every keyword both sites rank for, with each position, the gap and who leads, sortable by volume, CPC or difficulty.
Keyword difficulty
A difficulty score per keyword so you can pick the gaps you can realistically close first.
Search volume history
Monthly search volume for each keyword, to separate seasonal spikes from real demand.
The ranking pages
The exact page each site ranks with, its estimated traffic and its backlink profile.
Backlink context
See the average backlink profile of page one so you know what it takes to compete.
Competitor keyword discovery
Pull every keyword a competitor ranks for in the top 30 and add the ones you are missing to tracking.
Built for the people doing the work.
Agencies
Turn a competitor list into a keyword plan for the next quarter in an afternoon.
Content teams
Topics competitors already rank for are topics with proven demand.
SEO specialists
Find the keywords where you are close and a page refresh would flip the result.
Everywhere it counts.
The usual way, and the SEO App way.
| Task | The usual way | With SEO App |
|---|---|---|
| Finding keyword ideas | Brainstorm and a keyword tool | Competitors' ranking keywords you lack, with volume |
| Prioritising | Gut feel | Sorted by volume, difficulty and how close you already are |
| Acting on it | Copy into a sheet | Add to the project and track from tomorrow |
| Proving it worked | Hard | History shows the gap closing |
Three steps.
Pick two domains
Your site and a competitor, in the country and language that matter.
Read the gaps
Sort by the biggest gap, the highest volume or the easiest difficulty.
Act
Add the keywords to tracking, brief the content team, and watch the gap close in share of voice.
Why it matters.
Start from what already works
A competitor ranking on page 1 for a keyword is proof there is demand and that the topic is winnable in your market. The gap analysis compares your domain with one or more competitors and lists the keywords they rank for and you do not, with volume, difficulty and their position.
Three kinds of gap
Missing keywords where you do not rank at all, weak keywords where you rank but far below a competitor, and shared keywords where everyone is close. Each needs a different action: a new page, a refresh, or a push on links and features.
Close the loop
Add the chosen keywords to the project in one click and they are tracked from the next check. Share of voice and the progress email then show the gap closing, which is the report clients remember.