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Local SEO

See how you rank where your customers are.

Rankings change from one town to the next. Track the exact locations you serve, see the local pack separately from organic results, and watch the map light up as you climb.

7 days free · No credit card · Daily rank checks on every plan
Live example
plumber near me · Bucks County, PA Live
Local pack#2▲ up 1
Organic#4flat
Mobile#3▲ up 2
Towns in top 311 of 14 
Illustrative dataUpdated daily
Location matters

One keyword, fourteen towns, fourteen answers.

A plumber ranking first in one suburb can be invisible two towns over. SEO App checks each location you choose, so the numbers you report are the numbers your customers actually see.

5.0from agencies and freelancers · read the reviews
Built inside and used by

“SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”

Marc Brookland · CEO, SEO Locale

“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”

Kris · CEO, HUUD
Inside SEO App

See it on a real account.

app.seoapp.io
Local rank heat map: Every keyword's tracked location on a real map, coloured by Maps and organic position, with your office pinned.
Local rank heat mapEvery keyword's tracked location on a real map, coloured by Maps and organic position, with your office pinned.
app.seoapp.io
Keyword tracking report: Keywords tracked, on page 1, average position, AI Overview and local pack counts, rank distribution by month and the Google Maps summary.
Keyword tracking reportKeywords tracked, on page 1, average position, AI Overview and local pack counts, rank distribution by month and the Google Maps summary.
app.seoapp.io
Keyword table: Position, change, AI Overview, local pack, volume, location, SERP features and history for every keyword, with a date-range compare.
Keyword tablePosition, change, AI Overview, local pack, volume, location, SERP features and history for every keyword, with a date-range compare.
What you get

Everything in one place.

Track by city, ZIP or neighbourhood

Add a keyword once with every location you serve. Each location gets its own daily check and its own history.

Local pack and organic, separately

See your Google Business Profile position in the map pack next to your organic position, and the change in each.

Position heat map

A map of your service area coloured by position shows at a glance where you own the market and where you are missing.

Mobile first

Local searches happen on phones. Track mobile and desktop separately and report the one that matters for the query.

History per location

Every location keeps its own ranking history, so you can show a client exactly when a new town started to rank.

Client-ready reports

Local rankings flow into the same branded portal and progress emails as the rest of your SEO reporting.

Who it is for

Built for the people doing the work.

Home service businesses

Plumbers, roofers, HVAC and landscapers who serve a radius of towns and need to rank in each one.

Multi-location brands

Dentists, gyms, restaurants and retailers with one listing per location and one keyword set per market.

Local SEO agencies

Report local pack and organic positions per town, with a heat map that makes the progress obvious.

City / ZIPlevel location targeting
2 ranksper keyword: Maps and organic
Dailychecks for every location
Heat mapof your whole service area
Coverage

Everywhere it counts.

Local pack Map results Organic Mobile Desktop Any city or ZIP
Before and after

The usual way, and the SEO App way.

TaskThe usual wayWith SEO App
Checking local rankDrive to the town, search on your phone, screenshotEach location checked daily as if you were standing there
Map pack vs organicOne number that hides which one movedMaps rank and organic rank side by side, each with its change
Service area coverageA spreadsheet of towns and guessesA heat map coloured by position with your office pinned
Client reportingExplaining why rankings differ by townThe portal shows each town and the trend behind it
How it works

Three steps.

Choose your locations

Pick the cities, ZIP codes or neighbourhoods you want to rank in. Add as many as your service area needs.

Add your keywords

Each keyword is tracked in every location you chose, on desktop and mobile.

Watch the map

The heat map and the per-location history show where you are winning and where to focus next.

The deep dive

Why it matters.

Why "near me" rankings are different

Google localises results by where the searcher stands, so a keyword like "tent rental" has a different winner in every town. Tracking from one location, or from no location, reports a position nobody actually sees. SEO App runs every keyword from the exact city or ZIP you choose.

Maps and organic are two campaigns

The local pack is driven by your Google Business Profile: categories, reviews, photos and proximity. Organic results are driven by your pages and links. SEO App records both positions for every keyword and location, so you know which one to work on when a number slips.

Read the map, not the spreadsheet

The local rank heat map plots each keyword's tracked location on a real map, coloured by position, with a switch for Maps rank, organic rank or both. Hot green around the office and cold edges further out tell a client in one glance where the next landing page or review push should go.

Good to know

Questions

Does it track the Google local pack?
Yes. The local pack (map results) position is tracked separately from the organic position for every keyword and location, and both appear in reports.
How precise are the locations?
You can track at city, ZIP code or neighbourhood level. Each location is a separate check with its own history.
Can I see all locations on one map?
Yes. The heat map colours your service area by position, so a multi-location business sees the whole picture at once.
Does it work for multi-location businesses?
Yes. Create a project per business or per location, and the portfolio view rolls them up for the agency.
Can I track the same keyword in several towns?
Yes. Add the keyword once and choose every location. Each town becomes its own tracked row with its own history and change.
Where do the Maps positions come from?
From the local pack and Google Maps results for that keyword at that location, recorded on the same daily check as the organic result.
Can I see a keyword's history for one location?
Yes. The history page shows position over time, best ever, since first check and the SERP features present on the latest check, per location and device.
Keep exploring

More from SEO App

Rank in every town you serve.

Add your first locations and see the local pack and organic positions side by side tomorrow morning.

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