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Reporting

Client reporting that sends itself.

Rankings, analytics and paid ads in one branded portal, with weekly or monthly emails that explain what moved and why. Your team stops building reports and starts acting on them.

7 days free · No credit card · Daily rank checks on every plan
Live example
Monthly report · Mountain View Auto Live
Users935▲ up 65.8%
Keywords on page 148▲ up 7
Phone calls21▼ down 12.5%
Sent to2 recipients▲ auto
Illustrative dataUpdated daily
Reports clients actually read

Less table, more story.

Every SEO App report opens with at-a-glance tiles and plain-English highlights: the top channel, the biggest riser and faller, the key events. The full tables are still there for the people who want them.

5.0from agencies and freelancers · read the reviews
Built inside and used by

“SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”

Marc Brookland · CEO, SEO Locale

“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”

Kris · CEO, HUUD
Inside SEO App

See it on a real account.

app.seoapp.io
Client portal dashboard: The client's account manager up top, keyword tiles with change since the last check, rank distribution, best rankings and biggest climbers.
Client portal dashboardThe client's account manager up top, keyword tiles with change since the last check, rank distribution, best rankings and biggest climbers.
app.seoapp.io
Keyword tracking report: Keywords tracked, on page 1, average position, AI Overview and local pack counts, rank distribution by month and the Google Maps summary.
Keyword tracking reportKeywords tracked, on page 1, average position, AI Overview and local pack counts, rank distribution by month and the Google Maps summary.
app.seoapp.io
Keyword history: Position over time with the top 3 and page 1 bands, best ever, since first check, and the SERP features present on the latest check.
Keyword historyPosition over time with the top 3 and page 1 bands, best ever, since first check, and the SERP features present on the latest check.
What you get

Everything in one place.

White-label client portal

Your logo, colours and sign-in page. Clients see rankings, share of voice, analytics, paid ads and the reports your team shares.

GA4 reports

Daily, weekly or monthly Google Analytics reports with channel breakdowns and key events, emailed on schedule.

Ranking progress emails

Keyword progress reports with gains, drops, AI Overview and local pack positions, sent automatically.

Paid ads summaries

Weekly or monthly Google Ads performance with conversions by type, campaigns and top searches.

Test before you send

Generate any report on demand and email yourself a test from the reports page before the client ever sees it.

Approvals and team reports

Surface audits, work reports and pending approvals from your project management tool directly in the client portal.

Who it is for

Built for the people doing the work.

Agencies

Scheduled, branded reports for every client with no Friday afternoon export marathon.

Consultants

A portal and a monthly email make a one-person shop look like a department.

In-house teams

Report to leadership from the same portal and email an agency would use.

Weekly / monthlyschedules per client
Rankings, analytics, adsin one portal
Your logoon every page and email
1 clicktest send before it goes out
Coverage

Everywhere it counts.

Rankings GA4 Google Ads Share of voice AI visibility Uptime
Before and after

The usual way, and the SEO App way.

TaskThe usual wayWith SEO App
Building the reportExport, paste, format, repeatAssembled from the latest checks on a schedule
BrandingYour logo pasted into a templatePortal, sign-in and email carry your brand automatically
Client accessCredentials emailed again and againClient signs in or requests a one-time code
ApprovalsBuried in email threadsAn alert on the client dashboard until it is approved
How it works

Three steps.

Brand it once

Upload your logo and colour in agency settings. Portals and emails pick it up automatically.

Set the schedule

Choose weekly or monthly per client and who receives each report.

Let it run

Reports generate from live data and go out on time, with a link into the portal for the detail.

The deep dive

Why it matters.

What the client actually sees

The client portal opens on a dashboard with their account manager front and centre, the keyword tiles that matter (tracked, top 3, page 1, top 100), best rankings, biggest climbers and anything waiting for their approval. Deeper tabs cover the full keyword report, local maps, analytics, AI visibility and paid ads.

The progress email

The keyword ranking email goes out weekly or monthly with at-a-glance tiles, biggest gains, keywords needing attention and a colour-coded table of every ranking keyword with Google, AI Overview and local pack positions. A separate monthly analytics email summarises traffic, channels and top pages. Paid ads get their own schedule.

Test before you send

Every schedule has a "send a test to this address" field, so you see exactly what the client gets before the first real send. Generate a report on demand when a client asks for a mid-month update.

Good to know

Questions

Can clients log in to see reports?
Yes. Each client user gets a branded portal with their own dashboard, keyword report, analytics, paid ads and team reports. Forgotten passwords are solved with an emailed sign-in code.
Which reports can be scheduled?
Ranking progress reports, GA4 analytics reports (daily, weekly, monthly) and Google Ads performance reports (weekly, monthly). LLM monthly reports are available for AI visibility projects.
Can I preview a report before it goes out?
Yes. Generate it on demand from the reports page and send a test to any address.
Is my branding on the emails?
Yes. Report emails carry the agency logo and name, link to your client portal and reply to you.
Can I control what each client sees?
Yes. Reports and tools are shared per client, and the portal only shows what has been shared with that user.
Can I send a report right now?
Yes. Generate it on demand, send a test to yourself first, then send it to the client from the same screen.
Can the portal run on my own domain?
Yes. White-label setup lets the portal and emails use your brand and your domain.
Keep exploring

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