SEO App vs the tools you are paying for now.
Honest, feature-by-feature comparisons. Each page says where the other tool is the better pick, because most agencies keep a research seat somewhere and move client reporting to SEO App.
Seven head-to-heads.
The whole suite, or the part you use every day.
Read the comparisonResearch tool versus reporting tool.
Read the comparisonWeekly campaigns versus daily client reporting.
Read the comparisonTwo agency platforms, compared feature by feature.
Read the comparisonPure rank tracker versus rank tracker plus client platform.
Read the comparisonLocal listings platform versus local rank tracker with a client portal.
Read the comparisonReporting dashboard versus rank tracker with reporting built in.
Read the comparisonSide by side.
| SEO App | Semrush | Ahrefs | Moz Pro | SE Ranking | AccuRanker | BrightLocal | AgencyAnalytics | |
|---|---|---|---|---|---|---|---|---|
| Entry price | From $15/mo | From $139.95/mo | From $129/mo | From $49/mo | From about $65/mo | From about $129/mo | From about $39/mo per location | About $20 to $25 per client/mo |
| Rank updates | Daily on all plans | Daily on all plans | Weekly on Lite, daily as a paid upgrade | Weekly | Daily | Daily, plus on-demand refresh | Weekly by default, daily on request | Daily |
| White-label client portal | Every plan | Client portal on Agency plans and add-ons | Not offered; reports are shared as Ahrefs links | Not offered | With the Agency Pack add-on | Public report links, no client login | Branded reports and client access on higher tiers | Yes, core feature |
| AI visibility | Included | AI toolkit sold as a separate add-on | Brand Radar, limited on lower plans | Not offered in Moz Pro | AI visibility tracker on higher plans | AI search tracking on newer plans | Not offered | Not offered |
Plan names, limits and prices are from each vendor's public pricing page as read in October 2026 and can change. All trademarks belong to their owners.
Research tool or reporting tool?
Semrush, Ahrefs and Moz are research suites. They win on keyword databases and backlink indexes. SEO App is the daily rank tracker and client platform: rankings, local and AI visibility, white-label portals, scheduled reports, paid ads and uptime monitoring, included on every plan. Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports.