SEO App vs Semrush
The whole suite, or the part you use every day. Semrush is the biggest SEO suite. SEO App is the rank tracker and client reporting tool agencies use when they do not need 55 tools. Compare daily rank checks, local and AI visibility tracking, white-label portals and price side by side.
A rank tracker and client reporting platform: daily rankings, local pack and AI visibility, share of voice, white-label portals and scheduled reports.
An all-in-one marketing suite: keyword research, backlinks, site audit, content, advertising research and social, with Position Tracking as one module.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
Where each one wins.
| Feature | SEO App | Semrush |
|---|---|---|
| Entry price | $15/mo, $60/mo for 300 keywords | $139.95/mo (Pro) |
| Rank update frequency | Daily on all plans | Daily on all plans |
| Tracked keywords on the entry plan | 50 on Bronze, 300 on Gold | 500 (Pro) |
| Local pack and Maps positions | Yes, per city or ZIP with a heat map, included | Yes, with local add-ons for listings |
| AI visibility (ChatGPT, Gemini, Claude, Perplexity) | Included: positions, sentiment and cited pages | AI toolkit sold as a separate add-on |
| Google AI Overviews in the rank report | Column next to organic rank with new and lost flags | Tracked as a SERP feature |
| White-label client portal | Every plan, your logo, colours and domain | Client portal on Agency plans and add-ons |
| Scheduled client reports | Weekly or monthly emails plus a live portal, included | My Reports, PDF based, branding on higher tiers |
| Google Ads client reporting | Paid ads report in the portal with pacing and lead values | Advertising research, not client ads reporting |
| Backlink index and keyword research database | Keyword gap and competitor discovery only | One of the largest in the industry |
| Site audit | Technical audit with prioritised fixes | Deep crawler with 140+ checks |
| Uptime, DNS and domain monitoring | Included | Not offered |
| API and webhooks | REST API and webhooks on every plan | API on Business plan, credit based |
Semrush plan names, limits and prices are from its public pricing page as read in October 2026 and can change. Check the vendor's site before deciding. Semrush is a trademark of its owner and is not affiliated with SEO App.
Keyword research at scale
Semrush's keyword database and Keyword Magic Tool are the reason most people buy it. SEO App does gap analysis against competitors but is not a research database.
Backlinks and competitive intelligence
Backlink Analytics, Traffic Analytics and Advertising Research have no equivalent in SEO App.
Content and PPC tooling
If your team writes with the Content Toolkit or plans paid campaigns in Semrush, you will keep it for that.
Price for the job
Most agencies use Semrush for position tracking and client reports. SEO App does both for a fraction of the monthly bill, with no per-user fees.
Client-facing by default
A branded portal, one-time sign-in codes, an account manager card and scheduled emails are on every plan, not an agency add-on.
AI and local visibility included
ChatGPT, Gemini, Claude, Perplexity and Grok checks, AI Overview presence and a local rank heat map are part of the base product.
Paid ads and uptime in the same portal
Google Ads reporting with budget pacing, and uptime, DNS and domain expiry alerts, so clients have one place to look.
What your clients would see.
Keep Semrush for research. Report with SEO App.
Many agencies run both: one Semrush seat for keyword research and backlinks, and SEO App for every client's rankings, portal and reports. If you only ever opened Position Tracking and My Reports, SEO App replaces Semrush outright at a quarter of the price.
Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports. See all plans.