SEO App vs Ahrefs
Research tool versus reporting tool. Ahrefs is the backlink and keyword research tool. SEO App is the daily rank tracker with client portals and automated reports. See where each wins on update frequency, local and AI tracking, white-label reporting and monthly price.
Daily rankings for every keyword and location, local pack and AI visibility, share of voice, white-label client portals and scheduled reports.
Site Explorer, Keywords Explorer, Site Audit and Content Explorer on top of the best-known backlink index, with Rank Tracker as one feature.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
Where each one wins.
| Feature | SEO App | Ahrefs |
|---|---|---|
| Entry price | $15/mo, $60/mo for 300 keywords | $129/mo (Lite) |
| Rank update frequency | Daily on all plans | Weekly on Lite, daily as a paid upgrade |
| Tracked keywords on the entry plan | 50 on Bronze, 300 on Gold | 750 (Lite) |
| Local pack and Maps positions | Maps and organic per location with a heat map | Location-based tracking, no Maps rank or heat map |
| AI visibility (ChatGPT, Gemini, Claude, Perplexity) | Included on every plan | Brand Radar, limited on lower plans |
| Google AI Overviews in the rank report | Column with new and lost flags | Tracked as a SERP feature |
| White-label client portal | Every plan, your logo and domain | Not offered; reports are shared as Ahrefs links |
| Scheduled client reports | Branded weekly or monthly emails plus a portal | Email alerts and shareable reports, no branding |
| Backlink index | Not a backlink tool | Industry reference |
| Keyword research database | Gap analysis and discovery against competitors | Keywords Explorer, very large |
| Site audit | Technical audit with prioritised fixes | Fast crawler with 170+ issues |
| Google Ads client reporting | Included | Not offered |
| Uptime, DNS and domain monitoring | Included | Not offered |
| API | REST API and webhooks on every plan | Enterprise plan |
Ahrefs plan names, limits and prices are from its public pricing page as read in October 2026 and can change. Check the vendor's site before deciding. Ahrefs is a trademark of its owner and is not affiliated with SEO App.
Link data
Nothing in SEO App competes with Site Explorer. If link building is your service, Ahrefs stays.
Keyword research
Keywords Explorer with clicks data and parent topics is a research tool. SEO App finds gaps against named competitors, which is a narrower job.
Content research
Content Explorer and the content gap reports are Ahrefs strengths with no SEO App equivalent.
Daily updates without the upcharge
Ahrefs Rank Tracker updates weekly on Lite and charges for daily. SEO App checks every keyword every day on every plan.
Clients can log in
A white-label portal with the account manager, keyword tiles, climbers and reports, plus one-time sign-in codes so nobody emails you for a password.
Local and AI tracking built in
Maps rank next to organic rank per town, a heat map of the service area, and ChatGPT, Gemini, Claude, Perplexity and Grok checks.
Reporting that sends itself
Keyword, analytics and paid ads emails on a schedule, with a test send before the first real one.
What your clients would see.
Ahrefs for the research seat. SEO App for every client.
Ahrefs is priced per user and built for the person doing research. SEO App is priced per project and built for the clients reading the report. Agencies usually keep one Ahrefs login and put all client rank tracking and portals on SEO App.
Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports. See all plans.