SEO App vs Moz Pro
Weekly campaigns versus daily client reporting. Moz Pro offers campaigns, Domain Authority and weekly rank tracking. SEO App checks rankings daily, tracks local pack and AI visibility, and gives every client a white-label portal. Compare plans, limits and price.
Daily rankings per location and device, Maps and AI visibility, share of voice, white-label portals and automated reports.
Campaign-based SEO suite with Keyword Explorer, Link Explorer, Domain Authority, site crawl and weekly rankings.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
Where each one wins.
| Feature | SEO App | Moz Pro |
|---|---|---|
| Entry price | $15/mo (Bronze), $60/mo (Gold) | $49/mo (Starter), $99/mo (Standard) |
| Rank update frequency | Daily on all plans | Weekly |
| Tracked keywords | 50 on Bronze, 300 on Gold | 50 on Starter, 300 on Standard |
| Projects on the comparable plan | 5 projects on Gold | 3 campaigns on Standard |
| Local pack and Maps positions | Maps and organic per city or ZIP with a heat map | Local rankings via Moz Local, separate product |
| AI visibility (ChatGPT, Gemini, Claude, Perplexity) | Included on every plan | Not offered in Moz Pro |
| Google AI Overviews | Column with new and lost flags | SERP feature tracking |
| White-label client portal | Every plan, your logo and domain | Not offered |
| Scheduled client reports | Branded emails plus a live portal, included | Custom reports, branded on higher tiers |
| Link metrics | Not a backlink tool | Domain Authority, Link Explorer |
| Keyword research | Gap analysis and discovery against competitors | Keyword Explorer with Priority score |
| Site crawl | Technical audit with prioritised fixes | Crawls up to 400,000 pages on Standard |
| Google Ads client reporting | Included | Not offered |
| Uptime, DNS and domain monitoring | Included | Not offered |
| API | REST API and webhooks on every plan | Links API, paid separately |
Moz Pro plan names, limits and prices are from its public pricing page as read in October 2026 and can change. Check the vendor's site before deciding. Moz Pro is a trademark of its owner and is not affiliated with SEO App.
Domain Authority
DA is the number clients ask about. Moz owns it, and Link Explorer is the place to see it.
Keyword research
Keyword Explorer with Priority and SERP analysis is a fuller research tool than SEO App's gap analysis.
Education
Moz's guides and community are a real part of the product's value for teams learning SEO.
Daily, not weekly
A client who asks on Tuesday what happened Monday gets an answer. Weekly checks hide the dips and the recoveries between them.
Local and AI in the base product
Maps rank per town, a heat map and AI assistant checks are included rather than sold as separate products.
A portal clients actually use
White-label dashboard, account manager card, one-time sign-in codes and approvals, included on every plan.
More projects for less
Gold gives five projects and 300 keywords for less than Moz Standard's three campaigns and 300 keywords.
What your clients would see.
Moz for authority metrics. SEO App for daily client reporting.
If your clients want to see Domain Authority, keep Moz. If they want to see where they rank today in their town, what AI assistants say about them and a branded portal to check it, SEO App does that for less.
Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports. See all plans.