SEO App vs BrightLocal
Local listings platform versus local rank tracker with a client portal. BrightLocal is a local SEO platform with citations, reviews and local rank tracking priced per location. SEO App tracks local pack and organic rankings daily with a heat map, plus AI visibility and white-label portals. Compare.
Daily local pack and organic rankings per city or ZIP with a heat map, AI visibility, share of voice, white-label portals and scheduled reports, priced per project not per location.
Local SEO toolkit: local rank tracking, citation building, review management, Google Business Profile audits and local reporting, priced per location.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
Where each one wins.
| Feature | SEO App | BrightLocal |
|---|---|---|
| Entry price | $15/mo, projects not locations | About $39/mo for one location |
| Pricing model | Per project, with as many tracked locations as you like | Per location |
| Rank update frequency | Daily on all plans | Weekly by default, daily on request |
| Local pack and Maps positions | Yes, with a heat map of every tracked location | Yes, with a local search grid |
| Organic rankings outside the local pack | Yes, with history, SERP features and AI Overviews | Yes |
| AI visibility (ChatGPT, Gemini, Claude, Perplexity) | Included on every plan | Not offered |
| Citation building and audit | Not offered | Yes, core feature |
| Review management | Social proof widgets only | Yes, monitoring and reply tools |
| Google Business Profile audit | Not offered | Yes |
| White-label client portal | Every plan, included | Branded reports and client access on higher tiers |
| Scheduled client reports | Yes, plus a live portal | Yes |
| Google Ads client reporting | Included | Not offered |
| Uptime, DNS and domain monitoring | Included | Not offered |
BrightLocal plan names, limits and prices are from its public pricing page as read in October 2026 and can change. Check the vendor's site before deciding. BrightLocal is a trademark of its owner and is not affiliated with SEO App.
Citations and listings
Building and auditing citations is a BrightLocal core feature. SEO App does not manage listings.
Reviews
Review monitoring, requests and replies across platforms live in BrightLocal.
Google Business Profile audits
If GBP optimisation is a service you sell, BrightLocal's audit is the tool for it.
Daily rankings per town, included
Every keyword is checked daily from each location you choose, with Maps and organic positions side by side and a heat map of the service area.
Priced per client, not per location
A business with eight locations is one project, not eight subscriptions.
The rest of SEO in the same portal
Organic rankings, AI visibility, analytics, paid ads and uptime monitoring share the client login with the local report.
AI assistants
Know whether ChatGPT and Gemini recommend the client when someone asks for a local provider.
What your clients would see.
BrightLocal for listings and reviews. SEO App for rankings and the portal.
Many local agencies use both: BrightLocal to build citations and manage reviews, and SEO App for daily local and organic rankings, AI visibility and the client-facing portal and reports. If rankings and reporting are what you sell, SEO App alone covers it.
Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports. See all plans.