SEO App vs SE Ranking
Two agency platforms, compared feature by feature. SE Ranking and SEO App both target agencies with rank tracking, white-label reporting and client access. Compare update frequency, local and AI visibility, client portals, paid ads reporting, monitoring and price.
Rank tracking, local and AI visibility, share of voice, white-label portals, automated client emails, Google Ads reporting and uptime monitoring, all on every plan.
An all-round SEO platform for agencies: rank tracker, site audit, backlinks, keyword research, content tools and white-label reporting, with an Agency Pack add-on.
HUUD “SEO App gives us the flexibility as an agency to provide full transparency to our clients. It saves us time and money.”
Marc Brookland · CEO, SEO Locale
“SEO App saves my agency time with the ease of reporting. I can provide everything to my clients, increasing our retention.”
Kris · CEO, HUUD
Where each one wins.
| Feature | SEO App | SE Ranking |
|---|---|---|
| Entry price | $15/mo, $60/mo for 300 keywords | About $65/mo |
| Rank update frequency | Daily | Daily |
| Tracked keywords on the entry plan | 50 on Bronze, 300 on Gold | 750 |
| Local pack and Maps positions | Maps and organic per location with a heat map, included | Yes, with local marketing tools as an add-on |
| AI visibility (ChatGPT, Gemini, Claude, Perplexity) | Included on every plan | AI visibility tracker on higher plans |
| White-label client portal | Every plan, included | With the Agency Pack add-on |
| Scheduled client reports | Weekly or monthly emails plus a portal on every plan | Report builder, scheduled on Pro and up |
| Google Ads client reporting | Included with pacing and lead values | Not offered |
| Uptime, DNS and domain monitoring | Uptime, DNS and domain expiry alerts | Page change monitoring |
| Backlink checker | No | Yes |
| Keyword research database | Gap analysis and discovery against competitors | Yes |
| Site audit | Technical audit with prioritised fixes | Full crawler |
| Content tools | AI content tools included | Content editor and AI writer add-on |
| API and webhooks | REST API and webhooks on every plan | API on Business plan |
SE Ranking plan names, limits and prices are from its public pricing page as read in October 2026 and can change. Check the vendor's site before deciding. SE Ranking is a trademark of its owner and is not affiliated with SEO App.
Research and audit depth
Keyword research, a backlink checker and a full-site crawler make SE Ranking the more complete suite.
Keyword volume per dollar on larger plans
If you track thousands of keywords for a few clients, compare the per-keyword price on both pricing pages.
Content marketing module
Its content editor and on-page checker are more developed than SEO App's writing tools.
No agency add-on
White-label portal, client logins and branded reports are standard on every SEO App plan, not an extra line on the invoice.
Paid ads and monitoring in the client portal
Google Ads reporting with budget pacing and conversion values, plus uptime, DNS and domain expiry alerts, so the client has one login.
AI visibility everywhere
Five AI assistants checked on every plan, with sentiment, cited pages and the full answer stored.
Built by an agency
The portfolio dashboard, approvals alert, account manager card and one-time sign-in codes come from running client accounts every day.
What your clients would see.
Closest comparison on this list.
SE Ranking is the better choice if you want research and audit tools in the same login. SEO App is the better choice if the client portal, reports, paid ads and monitoring are what you deliver, because all of that is included from the cheapest plan up.
Gold, the plan most agencies pick, is $60/mo for 300 keywords and 5 projects. Every plan has daily checks, white-label portals and reports. See all plans.